In the 1990s, the software and technology behind communicating with people instantaneously through sight and sound using webcam software was being developed at breakneck speed. Its development was, in many ways, much like the development of the personal computer; it created an easy and reliable mode of communication for people and businesses. Live web cam and streaming video feeds have become very useful with the advent of high speed internet and broadband connections.

As the webcam has become more and more popular, internet-based companies have begun to see the potential of this emerging media format. After years of using regular e-mail and text chat sites as the most efficient way for people to communicate, the advent of live webcams has given people the ability to finally see and hear each other instantaneously.

Communication through the internet using the video web cam format or network camera platform has become so widely accepted and used that you would be hard pressed not to find a video web cam broadcast from every major city in the world, covering every imaginable news event or topic. The regular internet user began setting up their own personal web cams in their own homes and broadcasting live feeds; something only previously used by companies with the financial and technological resources to use the streaming video format.